Blenders Eyewear was founded in 2012 by Chase Fisher. The idea spawned when Chase went to see one of his favorite DJs at a Downtown San Diego nightclub. His neon green “beater” sunglasses received an overwhelmingly positive response, and what...
Blenders Eyewear was founded in 2012 by Chase Fisher. The idea spawned when Chase went to see one of his favorite DJs at a Downtown San Diego nightclub. His neon green “beater” sunglasses received an overwhelmingly positive response, and what started out as a night full of close friends and good music quickly escalated into a full-fledged obsession with sunglasses.
After further research Chase learned that one company lords over approximately 80% of the global sunglasses market, he knew it was a broken system begging for disruption. And disrupt he did.
Chase believes in the hustle, he started a grassroots effort buoyed by social media and his SDSU network, selling shades out of his backpack while doubling as a surf coach during the company’s first year. He leveraged his background as a sponsored athlete (surfing, snowboarding) to develop sunnies with scintillating style and adventurous spirit—the visual embodiment of the company’s "live in forward motion" maxim. It’s been this steadfast self-determination—and the combined efforts of the San Diego-based company’s 32-person team—that’s established Blenders as one of America’s fastest-growing sunglasses brands today.
In addition, Blenders worked with Direct Relief to produce 30,000 pairs of safety goggles to help fill the shortages. These goggles were supplied to regional and state hospitals that were hit the hardest.
In the month of April, a portion of all proceeds were donated to Direct Relief to support their cause. Our goal was to raise $100,000. And with your help, Blenders reached their goal!
You can check out his website at blenderseyewear.com